Marketing Services
Our mission is to help our clients achieve their full potential by transforming their marketing capabilities through strategic guidance, cutting-edge technology, and expert talent development.
Leveraging our expertise in marketing, change management, process improvement, and technology, we have helped numerous ASX-listed, Global companies and iconic Australian brands navigate the complexities of modern marketing and achieve their goals.
Our focus on creativity and innovation, combined with our commitment to excellence, has allowed us to build a strong reputation for delivering high-quality results. We remain dedicated to serving as a trusted partner in their journey towards success.
|
STRATEGY & INNOVATION
Worked on by Strategists who have deep customer and industry knowledge to provide focus on current and future value and set a path to realise it. (e.g. ABM, CX Journey, Revenue & Growth Marketing, Customer Value Management, Brand Positioning) |
AUGMENTED TEAMS
We provide highly qualified, flexible staff to fill short term capacity issues, address capability gaps or provide additional coverage and support (e.g. Fractional CMO) |
ORGANISATION, OPERATING MODEL & MARKETING TEAM DEVELOPMENT
Building agile, flexible, and collaborative teams and capabilities that follow strategy and nail change. |
|
DATA SCIENCE AND DATA QUALITY
Customer analytics to ensure usable and relevant customer strategies, enabled and scaled by Martech and data science. Understand how to baseline and optimise your data quality to improve contactability and personalisation. |
PROCESS AUTOMATION
Reinventing processes and customer journeys through automation, AI and agile processes. |
MARTECH TRANSFORMATION
We apply best practise change, process, and program management methodologies to help clients successfully overcome the challenges of Marketing Automation & Digitisation implementation. |
CASE STUDY
Revenue Marketing TransformationCollagis supported a prominent Australian brand to transition from a Traditional Marketing approach to a Revenue Marketing strategy for Small Business and Enterprise customers, which was underpinned by the introduction of the Oracle Eloqua Marketing Cloud Platform solution.
|
Content AccelerationCollagis supported a prominent Australian telecommunications company to radically transform the way they created and distributed Marketing content, driving cost savings in agency content creation costs and operating efficiencies through streamlined practices.
|
INSIGHTS
|
Data quality can be a very complex and challenging business problem to solve, but breaking down the problem and reaching a common understanding of what the problem is, can be a helpful first step to commencing a well designed Data Quality Management Strategy.
|
Marketing automation gives businesses the chance to have meaningful interactions with their customers at pivotal moments. Automation must, however, be adapted in a strategic manner so that the change process is effective and seamless. Here are ten tips for effective marketing automation change.
|
CONSULTING SERVICES