In the digital age, personalisation isn't just an advantage—it's a necessity. Our "Personalised Marketing Foundations" course goes beyond basic 1:1 marketing tactics to equip you with the skills to deliver highly targeted, customer centric marketing communications that drive meaningful impact to the bottom line.
Upskill your marketing team with next generation marketing skills in strategic planning, stakeholder management and commercial acumen.
Upskill your marketing team with next generation marketing skills in strategic planning, stakeholder management and commercial acumen.
Through this course you’ll,
- Create a common understanding of the campaign workflow, key steps and key tools to help you succeed in your everyday work
- Understand Revenue Marketing as a vision for the Future Marketers – and define what makes a Revenue Marketer different.
- Discuss best practice tools and techniques to build your competency, confidence and collaboration.
- Explore “new ways of working” to make execution easier, so you can focus on the things that matter most.
Program Structure:
Our in-depth modules contain a mixture of theory, discussion and practical exercises that cover the end-to-end campaign journey and can be customised to your organisation to aid relevance and adoption in your team.
Strategic Business Planning: Set off on a Revenue Marketing Journey, define business challenges, and forge data-driven insights to shape influential business narratives. Build confidence in creating business cases for your campaigns and projects.
Customer Journey Design: Find the voice of the customer. Learn simple tools to design memorable customer journeys with our innovative Outside-In Design Principles.
Creating a winning strategy: Absorb the critical elements of a potent communication strategy. Delve into advanced segmentation, targeting, and personalization for truly engaging messaging.
Brilliant Execution: Learn to draft creative briefs that spark brilliance, pinpoint the pillars of successful project management, and collaborate effectively with tech and data teams.
Optimisation & Measurement: Surpass basic engagement metrics. Master the art of incrementality, attribution, and market mix modelling for insightful measurement and forecasting.
Our in-depth modules contain a mixture of theory, discussion and practical exercises that cover the end-to-end campaign journey and can be customised to your organisation to aid relevance and adoption in your team.
Strategic Business Planning: Set off on a Revenue Marketing Journey, define business challenges, and forge data-driven insights to shape influential business narratives. Build confidence in creating business cases for your campaigns and projects.
Customer Journey Design: Find the voice of the customer. Learn simple tools to design memorable customer journeys with our innovative Outside-In Design Principles.
Creating a winning strategy: Absorb the critical elements of a potent communication strategy. Delve into advanced segmentation, targeting, and personalization for truly engaging messaging.
Brilliant Execution: Learn to draft creative briefs that spark brilliance, pinpoint the pillars of successful project management, and collaborate effectively with tech and data teams.
Optimisation & Measurement: Surpass basic engagement metrics. Master the art of incrementality, attribution, and market mix modelling for insightful measurement and forecasting.
What our customers are saying:
“The content was super informative and relevant to my current work. It highlights industry best practices and shows how a personalised marketing team matures in their capacity over time.”
“I liked seeing everything coming together end to end. Tips were practical and the tools we will definitely take away, make our own and embed in our team's current processes.”
“Loved the discussion style of the sessions and that we were encouraged to talk through the application of topics as we went.”
“I liked most learning practical applications we actually need to use. e.g. business casing, strategy & planning”
“The content was super informative and relevant to my current work. It highlights industry best practices and shows how a personalised marketing team matures in their capacity over time.”
“I liked seeing everything coming together end to end. Tips were practical and the tools we will definitely take away, make our own and embed in our team's current processes.”
“Loved the discussion style of the sessions and that we were encouraged to talk through the application of topics as we went.”
“I liked most learning practical applications we actually need to use. e.g. business casing, strategy & planning”