Unlocking Customer Value - Methods and Insights
About this course:
This 2-hour virtual short course will provide you with the skills and best practice tools to craft irresistible and differentiated data-driven value propositions.
In this masterclass you’ll learn:
🚀 The importance of Customer Value and how to define it
🔥 How to identify and develop customer insights
🌟How to define differentiated customer value propositions
📊 How to align customer metrics with organisational goals.
Date: Thursday 2 May
Duration: 2 hour
Time: 2-4pm
Mode: Zoom
Cost: $249+GST per person
Register here
Custom team training also available. Email [email protected] for more details
This 2-hour virtual short course will provide you with the skills and best practice tools to craft irresistible and differentiated data-driven value propositions.
In this masterclass you’ll learn:
🚀 The importance of Customer Value and how to define it
🔥 How to identify and develop customer insights
🌟How to define differentiated customer value propositions
📊 How to align customer metrics with organisational goals.
Date: Thursday 2 May
Duration: 2 hour
Time: 2-4pm
Mode: Zoom
Cost: $249+GST per person
Register here
Custom team training also available. Email [email protected] for more details
Course Curriculum
Session 1: Understanding Customer Value
Theme: Introduction to Customer Value
Topics:
- Definition of customer value and its importance in marketing.
- The difference between customer value, customer satisfaction, and customer loyalty.
- Overview of customer value creation: how companies can create value for customers.
- Methods to measure customer value: qualitative and quantitative approaches.
- Case study analysis of successful customer value strategies.
Session 2: Tools, Insights and Value Analysis
Theme: Analysing and Interpreting Customer Value
Topics:
- Deep dive into customer value analysis tools and techniques (e.g., Customer Lifetime Value (CLV), Net Promoter Score (NPS), Customer Value Proposition).
- Identifying customer needs and expectations through segmentation and persona development.
- The role of data analytics in uncovering customer value insights.
- Strategies for personalizing customer experiences based on value insights.
- Practical exercise: Analysing a dataset to extract customer value insights.
Session 3: Applying Customer Value Insights
Theme: Leveraging Insights for Strategic Advantage
Topics:
- Designing value-driven marketing strategies.
- Integrating customer value insights into product development, pricing strategies, and communication.
- Enhancing customer engagement and loyalty through value-based marketing.
- The role of technology and digital tools in enhancing customer value (e.g., CRM systems, AI/ML applications).
- Developing a roadmap for implementing customer value insights in marketing campaigns.
- Group discussion or interactive session: Sharing experiences and strategies for applying customer value insights.
Session 1: Understanding Customer Value
Theme: Introduction to Customer Value
Topics:
- Definition of customer value and its importance in marketing.
- The difference between customer value, customer satisfaction, and customer loyalty.
- Overview of customer value creation: how companies can create value for customers.
- Methods to measure customer value: qualitative and quantitative approaches.
- Case study analysis of successful customer value strategies.
Session 2: Tools, Insights and Value Analysis
Theme: Analysing and Interpreting Customer Value
Topics:
- Deep dive into customer value analysis tools and techniques (e.g., Customer Lifetime Value (CLV), Net Promoter Score (NPS), Customer Value Proposition).
- Identifying customer needs and expectations through segmentation and persona development.
- The role of data analytics in uncovering customer value insights.
- Strategies for personalizing customer experiences based on value insights.
- Practical exercise: Analysing a dataset to extract customer value insights.
Session 3: Applying Customer Value Insights
Theme: Leveraging Insights for Strategic Advantage
Topics:
- Designing value-driven marketing strategies.
- Integrating customer value insights into product development, pricing strategies, and communication.
- Enhancing customer engagement and loyalty through value-based marketing.
- The role of technology and digital tools in enhancing customer value (e.g., CRM systems, AI/ML applications).
- Developing a roadmap for implementing customer value insights in marketing campaigns.
- Group discussion or interactive session: Sharing experiences and strategies for applying customer value insights.
Need support? Call us on +61 2 6243 3635 or email us.