Marketing Automation

​Marketing teams are going through unprecedented change as MarTech, AdTech & DigiTech offer a myriad of options for digitisation, automation and streamlining. Our clients often have a powerful toolkit or are in the process of buying the right tools, however leaders and teams are not effectively enabled to adopt the change. The pace of change & the depth/breadth of change are making it difficult for companies to keep up and marketing teams are feeling change fatigue, confusion and ill prepared for what the future state demands. That's where our Marketing Automation services come in.
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​By bringing our workforce effectiveness tools to Marketing Automation & Digitisation Transformation programs, we apply best practise change, process, and program management methodologies to help clients successfully overcome the challenges of Marketing Automation & Digitisation implementation. We work alongside your existing platform and implementation providers to bridge the gap between internal capability and technology implementation support.​

How Collagis can help your organisation?

We help you to understand and execute programs to achieve your business objectives to drive quality leads and sales outcomes, and help you overcome problems such as limited or mixed adoption of the platform, shortage of appropriately skilled resources, data quality and governance gaps and misunderstanding of critical process and program of work improvements required to enable effective use of digital platforms.

​​Our offerings are customised to client needs, and range from short term interventions to longer term resourcing and transformational support.

Get in touch 

Chief Executive Officer

Paul Ventura

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Frequently Asked Questions

What is meant by marketing automation?

Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and text.

What are the benefts of marketing automation?

There are many benefits of marketing automation and how it adds value to your business – whether you operate an SME or work within the marketing team for a large multinational corporation.
Marketing automation helps small businesses stay relevant and competitive, whilst it enables large businesses keep up with the demands of their many customers within their respective industry. Therefore, benefits of marketing automation software include:

• Time saving. 
• Increases productivity.
• Personalization.
• Multi-channel campaign management.
• Consistent tone of voice.
• Improved ROI.

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