Enabling effective and sustainable Marketing transformation
Marketing teams are going through unprecedented change as MarTech, AdTech & DigiTech offer a myriad of options for digitisation, automation and streamlining. Our clients often have a powerful toolkit or are in the process of buying the right tools, however leaders and teams are not effectively enabled to adopt the change. The pace of change & the depth/breadth of change are making it difficult for companies to keep up and marketing teams are feeling change fatigue, confusion and ill prepared for what the future state demands. That's where our Marketing Automation services come in.
By bringing our workforce effectiveness tools to Marketing Automation & Digitisation Transformation programs, we apply best practise change, process, and program management methodologies to help clients successfully overcome the challenges of Marketing Automation & Digitisation implementation. We work alongside your existing platform and implementation providers to bridge the gap between internal capability and technology implementation support.
We help clients to understand and execute programs to achieve their business objectives to drive quality leads and sales outcomes, and help clients overcome problems such as limited or mixed adoption of the platform, shortage of appropriately skilled resources, data quality and governance gaps and misunderstanding of critical process and program of work improvements required to enable effective use of digital platforms.
By bringing our workforce effectiveness tools to Marketing Automation & Digitisation Transformation programs, we apply best practise change, process, and program management methodologies to help clients successfully overcome the challenges of Marketing Automation & Digitisation implementation. We work alongside your existing platform and implementation providers to bridge the gap between internal capability and technology implementation support.
We help clients to understand and execute programs to achieve their business objectives to drive quality leads and sales outcomes, and help clients overcome problems such as limited or mixed adoption of the platform, shortage of appropriately skilled resources, data quality and governance gaps and misunderstanding of critical process and program of work improvements required to enable effective use of digital platforms.
Capabilities include:
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Our offerings are customised to client needs, and range from short term interventions to longer term resourcing and transformational support.
To further discuss your Marketing Transformation needs, please email Sheree Morrison at sheree.morrison@collagis.com.au
or call 0400 416 674.
To further discuss your Marketing Transformation needs, please email Sheree Morrison at sheree.morrison@collagis.com.au
or call 0400 416 674.