When & should we go back to the office?
COVID-19 has accelerated the transition to remote working, forcing companies to adapt or die. Those companies not re-imagining the way they do business in a digital world, will not find a place in this new reality. The office, customer events, the boardroom and the commute have all changed forever.
As with all things, there are pros and cons of this new way of working, prompting many to ask not when should we go back, but if we should?
Here’s a quick synopsis of how the argument is currently shaping up:
Enterprises are compelled to accelerate investment in contactless technology as well as re-engineer processes for the digital world. Whilst before it was a customer expectation now it is a customer necessity. Those that are doing it well are mindful to transform in the move to digital, not just shift and lift, to improve the outcome from the digital experience for both the business and the customer.
As the effects of the pandemic continue to change the way we work forever, putting people at the heart of what we do today is even more crucial. Whilst we move to a digital, always on environment, we need to find new ways to build human connections and provide new tools and processes that allow people to continue to perform at their best – efficiently and effectively in the new world.
Links to reference
The Psychological Impact of Hot Desking
Hot desking affects wellbeing for eight in 10 office workers
Working from home
Working From Home Increases Productivity
Why working from home is bad for productivity
Australians more productive working from home
Research: Knowledge Workers Are More Productive from Home
Connecting with Customers in a COVID world
Connecting with customers in times of crisis (McKinsey)
4 Ways to Reconfigure Your Sales Strategy During the Pandemic (HBR)
Eight ways to keep up with your customers during and after COVID-19